Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (Human Motivation, 3rd ed., by Robert E. Franken)

The Creative Process simultaneously builds trust and provides a pathway to collaborative, creative, work …the opening of minds in a non-threatening way” (Basadur et al. 2000)

The engine of creativity in collaborative design is promoted by typical intensive activities such as brainstorming and problem solving. The co-evolution (i.e., the development of ideas working together) heightens creativity. (Wiltschnig et al. 2013)